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Branding solutions

that mean business

Brand Design Packages

All brand packages are customizable. If you're not sure what you need, I'll tailor your package for just the right fit.

Brand Essentials

Investment: from $2,000
Payment plans available
Basic brand identity to establish trust and maintain consistency
  • Includes:
    30-minute strategic discovery call
    Single logo design
  • Basic color palette
  • Brand typography
  • Business card + letterhead
    Cheat sheet brand guidelines document
    1 additional item (to be discussed)
    Good for:
    Skilled trades, single-product businesses, solopreneurs, single-location stores, new businesses

    If you're just getting started
inquire
Getting Started

Branding Deluxe

Investment: from $9,000
Payment plans available
An all-out identity for a luxury client experience
  • Everything in Plus, plus:
  • Web design strategic consult
    Deluxe color palette and shade guide
  • Bespoke illustrations and patterns
  • Package and print design
  • Full brand guidelines document
    Style guide for web & UX/UI
    One-on-one usage walkthrough
  • Full brand strategy document
    Consultation with other contractors to ensure consistency across applications (e.g. interior designers, photographers, printers)
    Good for:
    Luxury or lifestyle brands, agencies, franchises, combined service/product businesses, bridal industry, tech startups,

    For delivering a luxury client experience
inquire
Luxury Branding

The Process

1

Discovery

After submitting the inquiry form, we'll have a call to discuss your business needs and vision to make sure we're a good match.
2

Locked In

If we're compatible, you'll sign a Project Agreement, read my project policies, and pay the deposit.
3

The Plan

We'll design a mood board aligned with your business goals and industry research, serving as the visual guide for the project.
4

In Progress

I'll begin working on the broad strokes, with regular check-ins to make sure things are aligning with your goals.
5

Refining Concepts

We'll narrow down and refine the concepts from Step 4 until they're just right to create a cohesive design that will impress clients across all touchpoints.
6

Delivery

Once your project is complete, you'll settle the final payment and receive your project files, along with a Strategy Document outlining each creative decision.

Full Brand Identity Design

Investment begins at: $2,500

I craft brands to captivate audiences and position you for success.

What's Included:
  • Logo suite
    Primary logo plus variations and submarks
  • Brand Color Palette
    Thoughtfully curated colors, with shades for flexibility across platforms
  • Brand typography
    A curated selection of fonts to maintain consistency
  • Social media graphics
    Editable in Canva or your preferred graphic design software.
  • Stationery design
    Letterhead, business cards, notepads, signage templates, etc.
  • Bespoke artwork
    Elements to support your brand identity, e.g. illustrations, custom lettering
  • Brand Strategy Guide
    Outlining each design decision and the strategy behind it
  • Brand Personality Roadmap
    Document explaining the brand and instructions on proper usage
  • All relevant design files
    Plus instructions on compatibility, licenses, and file backups

Branding FAQs

How long does the process usually take?

Brand identity designs usually take between 4-6 weeks, depending on your business' needs and how quickly we can collaborate on revisions. If you've chosen additional deliverables or are also purchasing my web design package, the process can take longer.

If your project is urgent, I also offer rush rates.

Which branding package is right for me?

Depending on your business' needs and the products or services you offer, you may not need an "all out" branding package. I offer some guidelines in the plan options above to help you decide, but if you're still unsure we can connect to find the best fit.

Don't you just offer one-off logo design?

Sorry, no. This is because a logo alone only scratches the surface of brand design. Brand design is a powerful combination of aesthetics + strategy. Without a cohesive identity to support it, a logo alone won't appear professional or deliver a satisfactory ROI.

If you're on a budget, I recommend the Branding Essentials package. This package includes the essentials (logo, typography, colours, and 1-3 additional deliverables as needed), but leaves out things like patterns, packaging, and other deliverables that those businesses won't use. This package is a great match for businesses in the skilled trades, businesses in the budget category, or solopreneurs who are just getting their business off the ground.

Do you offer payment plans?

Yes! I offer payment plans in 3- or 6-month options, with project delivery once payment is completed.

Do you take clients outside Canada/USA?

Yes! I speak English and French and can assist you in any country in either language.

What will I receive in the final package?

Depending on your chosen package, your final delivery will include the following:

  • Logo suite: Primary logo, alternate logo(s), and submarks, as needed or in accordance with our agreement.
  • Brand personality guidelines document detailing the feel behind your brand, and instructions on displaying your brand's assets in order to maintain consistency.
  • Custom deliverables such as bespoke lettering, artwork, or illustration in accordance with our project agreement
  • Any additional deliverables we've agreed upon — e.g. illustrations, menu designs, packaging designs, employee badge designs, sandwich boards, trade show displays, or whatever else might fit your business' needs.
  • All design files with instructions for print and digital application, plus instructions on file backup and protection.
Do you offer discounts?

Depending on my capacity and project load, I occasionally offer discounts or pro-bono work exclusively to nonprofits or charities.

Hi, I'm Robyn 👋

I'm a multidisciplinary creative with experience across brand, product, and web design.

My tailored process combines visual design, strategy, and 10 years of sales experience. I create engaging brands, smooth prototypes, and inviting websites.

Get In Touch

Thank you

Thanks for your submission!
You'll hear from me within 1-3 business days, but in the meantime feel free to peruse my blog or Instagram feed to see more of my work.
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